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Better & Better To Invest $4 Million Towards First-to-Market Vitamin-Infused Products

The capital injection will accelerate the expansion of the company’s science-backed and vitamin-infused oral health care product lineup, grow retail footprint.

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By: Lianna Albrizio

Associate Editor

Better & Better, a company innovating the wellness industry with vitamin-infused products incorporated into everyday habits, will fund $4 million towards first-to-market vitamin-infused products.    The funding will be led by newly-founded global fund Fifth Quarter Ventures (FQV) and supported by Will Smith and Keisuke Honda’s Dreamer’s Fund, Azure Capital and Alpaca Ventures among other investors.    “This cornerstone deal underscores Fifth Quarter Ventures’ focus on suppor...

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